On the lookout for a fresh approach to jewellery design
so fresh. the jewellery award by Pierre Lang 09
For the fourth time, the 10.000,00-euro prize – so fresh. the jewellery award by Pierre Lang – awaits for extraordinary contemporary jewellery design.
Entry deadline is 22 February 2009.
Invited to apply are jewellery, fashion and product designers living in Europe, as well as students and trainees in their last year of studies who deal intensively with jewellery design.
The award-winner and two further talents chosen from the pool of applicants will be invited to Vienna to publicly present the selected works at the 9 festival for fashion and photography, and a publication will be produced to showcase the work.
so fresh. the jewellery award by Pierre Lang was initiated in 2006 by the Pierre Lang jewellery company and Unit F büro für mode as a way to foster up-and-coming talent and sustainably support the careers of promising jewellery designers. The goal is to seek out refreshing new approaches to jewellery design and to raise awareness amongst the public at large of the myriad forms jewellery can take.
Today, jewellery is more exciting, diverse and personal than ever.
A new generation of jewellery designers is taking a fresh look at the long history of jewellery, or purposefully setting off in completely new directions.
Jewellery has taken on a much higher profile in fashion as well. Hardly a designer can be found who doesn’t send his or her creations down the catwalk accessorized with jewellery. In national and international fashion magazines jewellery has long since become much more than just the icing on the fashion cake. Contemporary jewellery design is providing new inspiration and inventing surprising ways to adorn the body.
This is where so fresh. the jewellery award by Pierre Lang comes in, recognizing jewellery design that enhances and enriches our conventional notion of what jewellery is and can be.
Details on the award, the contest, past years’ winners and photos can be found at http://www.sofreshaward.com/